Transforming companies by executing Commercial Excellence to achieve remarkable results fast.

ComEx Partners are a multi-industry, multi-geography and cross functional consultancy with the real-world experience to help amplify your growth and profitability.

Commercial Excellence is the consistent execution of best practices to accelerate growth and maximise value. It’s a journey that unites sales, marketing, and operations teams with key stakeholders to improve the customer experience and unlock rapid growth.

What is Commercial Excellence?

Why you
need it?

The expectations of customers are constantly evolving, and while many companies have prioritised Operational Excellence to improve productivity and cost, the bigger lever towards profitable growth is through implementation of Commercial Excellence.

Unlike the typical consulting approach, ComEx Partners work shoulder to shoulder with your teams to instil the mindset, develop the systems and build the capabilities to create sustainable competitive advantage.

We adopt a diligent approach, but don’t overcomplicate and overwhelm either leadership or commercial teams. Instead we create solutions that engage and energise the organisation to take full ownership and execute with passion.

It’s a dynamic and highly cost-effective approach to transform your customer relationships and business performance.

  • Challenge:

    Influx of low-cost competition, resulting in declining sales and margins.

    Solution:

    ➢ Breakthrough value prop
    ➢ Revised go-to-market
    ➢ Repositioned products
    ➢ Premium channels
    ➢ Sales effectiveness

    Impact:

    Revenue up 20% + EBITDA up US$3M

  • Challenge:

    Incumbent losing to digital solutions and new online entrants

    Solution:

    ➢ Insights and analysis
    ➢ New channel strategy
    ➢ Online-offline solution
    ➢ New products
    ➢ Sales tools and training

    Impact:

    Revenue up 15% + gross margin up 30%

  • Challenge:

    Global player hit by multiple crises and inflationary pressures

    Solution:

    ➢ Customer segmentation
    ➢ Pricing optimisation
    ➢ Trading agreements
    ➢ Service improvements
    ➢ Negotiation training

    Impact:

    Over 100% cost recovery + US$15M new business pipeline

Andy Cooper is an accomplished international leader with a record of driving accelerated growth in diverse markets across the globe. He has extensive experience in a mix of B2C and B2B industries including automotive, supply chain, consumer goods and electronics. For >25 years Andy has successfully implemented commercial excellence to transform companies including multinationals, PE/VC portfolio firms and early-stage start-ups. He is passionate about customer centricity and building the capabilities to achieve sustainable growth and long-term value.

Looking to get your business into better shape?

Get in touch to discuss a ComEx Fitness Assessment and see how to boost your performance.

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